CEV General Assemblies > 2010 - April (Valencia, Spain) - Effectively Communicating Volunteering ...
The Role of PR, media and raising public awareness
A contribution to the countdown towards the European Year of Volunteering 2011
28th - 30th April 2010
Valencia, Spain
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| Watch the reporting video of the Symposium! |
mmunication is key in today''s information society. New technologies have brought about exciting opportunities and we are able tocommunicate quicklyand to wide audiences at the same time. At first sight, recruiting volunteers or telling the public successful volunteering stories has become easier. However, these new opportunities have also led to increased "competition" for attention and even new forms of exclusion of those not having access to the Internet. And communicating can be costly. Volunteer organisations have to be strategic as to which communication channels to use, what messages to convey and how to tailor communication activities to their different interlocutors.
What does it take today to effectively communicate "volunteering"? How do we motivate people to get involved? How can we contribute to creating a positive image of volunteering in our societies? What are the best tools to communicate our work?
The CEV Symposium will bring together 300 professionals from the volunteering sector, PR and communication specialists, as well as decision makers in the public and business sectors to debate these questions. They will present and discuss good practices, challenges as well as recommendations feeding into a practical communication toolkit. As the countdown towards the European Year of Volunteering 2011 has started, this Symposium will also be a major milestone towards the Year''s communication activities.
The Symposium will entail a multistakeholder forum to prepare activities and exchange good ideas towards 2011: how can volunteer organisations, businesses and governmental actors make most out of the Year? What are current plans? And where are fields of synergies?
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Keynote presentation:
Luis Aranguren Gonzalo, Communicating volunteering in Spain
Workshop presentations:
Danilo Tomic (SEEYN), Do it yourself: how to build a youth centre?
Danilo Tomic and Domagoj Kovacic (SEEYN), workshop conclusions
Vicente Baeza (MPDL), Entendiendo Convivencias
Isabel Garcia-Ajofrin (Desarrollo y Asistencia), Que tu tamano no te limite. Pequenas ONG que piensan a lo grande
Cristina Rigman (Pro Vobis), Make a Difference Caravan
Mark Molenaar (Movisie), Happy together! Should a campaign focus on groups, rather than on individuals?
Stephen Greene (RockCorps), RockCorps: using live music, artists and pop culture to inspire youth volunteerism
Erik Rhan, Mirko Schwarzel (BBE), Organising the German National Volunteers' Action Week
Aysun Sayin (the Boyner Group), Successful internal communication and volunteer recruitment
Eugen Baldas / Ulrike Berger (Deutscher Caritaverband / Volunteer Centre Brandenburg), Virtual consulting platform for volunteering
Diego Lejarazu (Fundacion Chantra), Hacesfalta.org - Internet project for volunteering promotion
Mara Georgescu (Celivo), The Italian "Charter of Representation"
Cesar Rua (Telefonica Brazil), Successful example of nation-wide PR/communication campaign on volunteering: Telefonica
Mara Angeles Alcazar Garcia (Iberdrola), Successful example of nation-wide PR/communication campaign on volunteering:Iberdrola
